Title: Strategic Management: Concepts, Competitiveness and Globalization
Author: Hitt, M.A., Ireland, R.D., & Hoskisson, R.E.
Press: Cengage Learning
ISBN: 9780357033838
Edition: 13th
Introduction: Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace.
Physical Copy Information
Location: International Campus Library
Call Number: C934/LH2.1-13
Institute: ZIBS
Major: Global Communication and Management (GCM)/iMBA
Course ID: MGT B1006/MGT B1019/BA 7121004
Course Title: International Trade