Title: Social Media Marketing
Author: Tracy L. Tuten
Press: SAGE
ISBN: 9781529623826
Edition: 5th
Introduction: The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
Physical Copy Information
Location: The Main Library in Zijingang Campus
Call Number: F713.365.2/LT2-5
Institute: ZIBS
Major: Global Communication and Management (GCM)
Course ID: COMMMGT B1009/ECON B1006
Course Title: Social Media Marketing/Business Law
New Book Type